Wednesday, January 18, 2012

Google's Search Plus Your World Or SPYW

My dear readers, although some of you are not acquainted to the SEO world, I would like to share a hot topic about Google. I don't know if you're familiar with "Search Plus Your World" or SPYW or "Search
Plus", which is the newest change in Google.

The transformation basically involves search results with personal and
private content shared among Google+ users mixed in with matches from
the public web. The ‘personal’ side involves three basic features:

Personal Results, which enable you to find information just for you,
such as Google+ photos and posts—both your own and those shared
specifically with you, that only you will be able to see on your
results page;

Profiles in Search, both in autocomplete and results, which enable you
to immediately find people you’re close to or might be interested in
following; and,

People and Pages, which help you find people profiles and Google+
pages related to a specific topic or area of interest, and enable you
to follow them with just a few clicks. Because behind most every query
is a community.

There are strict limits to what kind of data Google can fetch from the
two most popular social services in the world. Because of this
feature, Google search results lessened the value of Twitter and
Facebook but in return, they increased the attention on Google Plus.

Also, search results on your computer will vary depending on your
Google Plus and Gmail account connections. Relevance may become off
topic when it comes to this one. Instead of directing searchers to the
most relevant information on the web, Google will show information
about what they think you may have an interest in.

The "most important factor" here will be getting shares of your links
from Google+ users who themselves have wide networks (sometimes called “Power-Users”).

Companies and SEOs alike will need to develop strategies to gain the
approval of these influencers in the respective niches. A +1 from
their niche’s big shot will be the social equivalent of the
.org/.edu/.gov backlink. In this way, links from high quality sites is
paralleled to shares from G+ users with large networks.

On SEO's perpective, we will continue to lose more and more of our
Keyword Referral data and will likely have to come up with alternate
means of reporting organic traffic and business impacts on the

Your thoughts on this?



  1. Haven't been very active with my G+ account. Thanks for sharing this information

    Green Dei/Daryll

  2. Very Interesting! Amazing how the search engine giant is evolving!

  3. I dont really mind much about seo because I dont have the time to analye i before it changes algorithmn from time to time

  4. This is one of the most interesting topics during our Google Bloggers Meetup Search Plus. It's about personalizing your search. When you opt for that, you will be provided with information that is most relevant to your profile - to who you are in Google Plus, and to whom you are connected to - your relationships. You will basically receive results that is close to your online community.

  5. Wow! It's hard to actually make a comment until I get more information on how it's implemented and how it affects me and my searches. Ironically, I know everyone is concerned with "internet Privacy" but My posts and comments and tweets on twitter are an accurate reflection of my interests and I wish that could be compiled into the data. As long as we know they are tracking all our comments and stuff, you won't be fooled by crazy seach results, hopefully!


    -- Jupiter Jim

  6. This will a privacy issue for all users. Is it me or Google wants the world in their hands?

  7. So is it safe to say that it is high time for us to indulge much with Google+?

  8. It all boils down to one conclusion... Google wanted to monopolize everything. Although they won't admit it, they wanted to outwit Twitter and Facebook by giving credit to Google +. Of all social media sites, Twitter reacted the most saying:

    “For years, people have relied on Google to deliver the most relevant results anytime they wanted to find something on the Internet. Often, they want to know more about world events and breaking news. Twitter has emerged as a vital source of this real-time information, with more than 100 million users sending 250 million Tweets every day on virtually every topic. As we’ve seen time and time again, news breaks first on Twitter; as a result, Twitter accounts and Tweets are often the most relevant results. We’re concerned that as a result of Google’s changes, finding this information will be much harder for everyone. We think that’s bad for people, publishers, news organizations and Twitter users.”

    Google's response:

    “We are a bit surprised by Twitter’s comments about Search plus Your World, because they chose not to renew their agreement with us last summer, and since then we have observed their rel=nofollow instructions. Facebook and Twitter and other services, basically, their terms of service don’t allow us to crawl them deeply and store things. Google+ is the only [network] that provides such a persistent service.”

    Google will not become a reliable source of information anymore since they decide which things "they wanted us to see in their search results" and not things "we need to see in the internet".

  9. Somehow this is both beneficial and not. Depends on how social your company is..

  10. Totally agree with this one! If you would like to read more some of my articles visit my pages. I have a new post about, Social Media Measurement: ROI is Hard to Come By



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