Google's Search Plus Your World Or SPYW

My dear readers, although some of you are not acquainted to the SEO world, I would like to share a hot topic about Google. I don't know if you're familiar with "Search Plus Your World" or SPYW or "Search
Plus", which is the newest change in Google.

The transformation basically involves search results with personal and

private content shared among Google+ users mixed in with matches from
the public web. The ‘personal’ side involves three basic features:

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Personal Results, which enable you to find information just for you,
such as Google+ photos and posts—both your own and those shared
specifically with you, that only you will be able to see on your
results page;

Profiles in Search, both in autocomplete and results, which enable you
to immediately find people you’re close to or might be interested in
following; and,

People and Pages, which help you find people profiles and Google+
pages related to a specific topic or area of interest, and enable you
to follow them with just a few clicks. Because behind most every query
is a community.

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There are strict limits to what kind of data Google can fetch from the
two most popular social services in the world. Because of this
feature, Google search results lessened the value of Twitter and
Facebook but in return, they increased the attention on Google Plus.

Also, search results on your computer will vary depending on your
Google Plus and Gmail account connections. Relevance may become off
topic when it comes to this one. Instead of directing searchers to the
most relevant information on the web, Google will show information
about what they think you may have an interest in.

The "most important factor" here will be getting shares of your links
from Google+ users who themselves have wide networks (sometimes called “Power-Users”).

Companies and SEOs alike will need to develop strategies to gain the
approval of these influencers in the respective niches. A +1 from
their niche’s big shot will be the social equivalent of the
.org/.edu/.gov backlink. In this way, links from high quality sites is
paralleled to shares from G+ users with large networks.

On SEO's perpective, we will continue to lose more and more of our
Keyword Referral data and will likely have to come up with alternate
means of reporting organic traffic and business impacts on the
keyword-level.


Your thoughts on this?


Sincerely,
Kid